director of marketing + engagement
Chris Lankford is the Director of Marketing + Engagement at modus studio and is driven in his work by the belief that architecture is one of the most influential factors shaping a community. As a humanist, Chris believes that well-designed architecture can serve to minimize the inequities of circumstance and ability so that as many as possible can enjoy a good life.
Throughout his education at the University of Arkansas School of Architecture, Chris concentrated on community-focused design and the sociological impacts of architecture. This included working with a team of students in the design/build program to create an affordable house for a family with low income while utilizing an innovative modular method of construction. This conjunction of ideological and practical construction experience provided Chris with a solid launching point into his career, beginning with his experience working at a small community service-oriented firm working on a wide range of projects, from the smallest accessibility compliance remodels to fire stations, libraries, and airplane hangars.
Chris joined modus studio in 2009, just months after its creation. He brought with him the practical experience necessary to see a project go from start to finish successfully. Captivated by the energy and passion it takes to launch something completely new, he became fixated on helping to build the team, the brand, and the idea of modus studio. His unique role at modus gives him the ability to assist the entire design team in multiple facets while primarily focusing on developing brand strategies, building proposals, managing inter-office and community engagement, and promoting modus studio's work across numerous markets.
In his free time, Chris enjoys backpacking, kayaking, mountain biking, and spending time with his wife and twin daughters. He also devotes a sizable amount of time to remodeling his family's mid-century home and volunteering with a number of community non-profits.