lululemon athletica | Clothing Racks
Lululemon Athletica, a yoga-inspired, Canadian technical athletic apparel retailer, needed two different types of clothing racks to serve the needs of their various pop-up shops hosted around the country. The challenge was to create racks sturdy enough to hold numerous hangers of clothes, while also having the ability to be disassembled and flat-packed to fit in the lower exterior storage compartments of their tour bus. The resulting design required the structural integrity of steel, but the mechanical connections were kept as elegant and concealed as possible in a minimalist ensemble of steel in various forms, including plate, pipe, and bar stock. All four racks can be assembled and stocked with inventory by two people in less than ten minutes.
|photography||modus studio + lululemon|