the power of magenta.

Feb 17, 2022

Magenta is known as a mood booster. Love it or hate it, it certainly makes you feel something. Fauvist painters like Henri Matisse and André Derain used magenta to surprise viewers and create an emotional journey. Its name comes from an aniline dye originally called fuchsine but later renamed to honor a battle fought near the Italian town of Magenta during the Second Italian War of Independence.


This photo of mood-boosting carpet is from our Office 1011 project in Bentonville, Arkansas.