graphic integration

Occasionally here at Modus Studio, we have requests to create graphics and marketing materials for our clients. Many are new businesses creating their identity, some are rebranding an existing business or organization, but all of them desire to communicate a message to a specific audience. In order to do this, they’ve chosen Modus to combine design and technology to translate their ideas into reality.

While architecture alone can send a strong message about a company’s philosophy or customer experience, we believe it can be even more successful when walking hand-in-hand with other aspects of branding. Involving your architect in the design of your marketing package might seem a little odd, but think about it: We spend a great amount of time getting to know you and your values intimately so that we can better approach the architectural side of things. Why not keep that momentum rolling right into the entire identity of your business? Modus Studio has the resources to assist you in crafting this identity using a holistic design approach, treating every aspect of you and your company as an interconnected whole, making the total effect even more superior than the sum of its parts.

Take a look at some of the designs currently featured in our graphics gallery. In particular, check out the eco modern flats section. It includes key marketing items such as logos, pamphlets, business cards, stationary, booklets, and magazine advertisements all designed with a holistic approach to the branding of an impressive business model.

- Chris Lankford

GFMS and the young architects forum

If you think we talk about this project too much, you might want to stop reading now. The Green Forest Middle School is at it again, but this time it’s making an appearance in the AIA (American Institute of Architects) Young Architects Forum’s official publication, the YAF Connection. This issue of the Connection features projects from the AIA Gulf States Region, and tells their unique design stories through the architects' eyes. The middle school is featured on pages 44-47 (Volume 10, Issue 1) of the newsletter alongside some very impressive company. And while you’re drooling over these great designs, check out the rest of the newsletter. It’s a great resource for learning more about leadership, mentorship, and fellowship in the AIA YAF.

(courtesy, AIA)

For more images of the Green Forest Middle School, visit our GFMS gallery. Also check out our latest rural school district project, the Deer Multipurpose Facility, coming soon to Deer, Arkansas.

-Chris Lankford

clean lines, open spaces

via AETN

The documentary Clean Lines, Open Spaces: A View of Mid-Century Modern Architecture, produced by AETN's Mark Wilcken, explores the many examples of the mid-century style that can be found all around the state of Arkansas. One such example is the original design of the Glendale Apartments in downtown Fayetteville, Arkansas. We recently redesigned these apartments to be the new ECO Modern Flats using many of the same principles of the mid-century modern style.

In this clip from AETN, you can see some before and after images, get a quick peak at the construction, and you will hear from developer Jeremy Hudson of MC3 Multifamily and architect Chris Baribeau of Modus Studio as they discuss the original structure and the design process behind ECO.

- Chris Lankford

eames: the architect and the painter

The husband-and-wife team of Charles and Bernice Alexandra "Ray" Eames are probably most famous for their furniture designs that can be seen everywhere, from staged architectural interior photographs, down to almost every architect's living room, but furniture is not the limit to their design reach. Their influence can be seen in many areas including architecture, photography, graphics, film, and painting.

The documentary Eames: The Architect and The Painter explores their personal lives and their influence over American culture and design in detail. Film makers Jason Cohn & Bill Jersey have released this trailer while the film is currently making the indie festival tour. The film is narrated by actor James Franco. The full length feature will air on PBS's American Masters in December 2011.

- Chris Lankford

friday night lights

 

Last Friday night was the 2011 football homecoming for Green Forest Schools. I went back this year because we just finished their new athletic complex, and I was excited to see how the new stadium was being received. It was a great night for the school and the community. As I arrived, the smells of popcorn, nachos, and hot dogs led the crowd to the plaza and concession stand that is tucked underneath the grandstand. The band was playing and students were beaming with the excitement of Homecoming. Not only were they celebrating Homecoming and a new stadium, but they were also honoring a friend and hero, Staff Sargent Tommy Ratzlaff of the US NAVY SEALs, Team 6.

Tommy passed away on August 6th when his team's helicopter was shot down in Afghanistan. Tommy played on the Green Forest field like many others. His tenacity and drive on the field was an example by which to live. I had the pleasure of attending school with Tommy, and we shared many memories throughout high school, both on and off the field. Tommy’s influence was apparent through his selfless actions; the way in which he led his life, his family, his friendships. The lasting impact of his memory was most heavily felt at his funeral where there was an awesome showing of friends and loved ones.

So, I would like to thank you, Tommy, for the sacrifices you made in order that we may enjoy the freedoms for which you stood. I am able to live my dream because of the thousands like you. I am honored to have called you my friend. And so, in his spirit, Go Tigers!

- Josh Siebert